Brought to you by the Businesses of UpTown Waterloo

Board & Committees

If you are a property owner or business owner in UpTown Waterloo and are interested in joining any of our committees or our Board of Directors, please contact the BIA office; 519 885-1921 or

We encourage our membership to become active participants in the UpTown Waterloo BIA and have a say in how we maintain, develop and promote UpTown Waterloo as a safe, healthy and prosperous place to live, work and play.


Board of Directors

The Board of Directors is a local board of the Municipality for all purposes. The Board consists of up to 15 members (no less than eight) nominated by the general membership and appointed by Council, of whom, two may be members of Council. The remaining members consist of businesses, property owners, and/or persons voted in by rate-paying members, elected every four years in conjunction with Municipal elections. The Board represents the BIA membership and advocates on their behalf. The BIA holds an Annual General Meeting, at which point annual budgets are approved by the membership and other items of interest are presented. For more information about the terms of the Board of Directors, read the BIA By-Law.


2014-2018 Board of Directors

Jeff Zavitz, Tavis Roland Development
Catherine McCall, Region of Waterloo
Mandy Brouse, Words Worth Books
Melissa Durrell, UpTown Waterloo Ward Councillor
Nancy Fox, Investors Group
Lawrence Greaves, Oldfield, Greaves, & D’Agostino
Rami Said, Patent Social
Ryan Good, Cabri Management
Alnoor Keshvani, Loop Clothing
Kathy King, Primus Property Management
Kirk Vines, Charcoal Group
Paul Leveck, Chameleon Business Centres
Darlene Pfohl, Sun Life Financial

Josh Bean, City of Waterloo


The UpTown Waterloo BIA is supported by four main modules—Marketing and Communications, Advocacy and Relationship Building, City Planning and Economic Development and Governance and Finance—designed to create value-added advice and direction to the operation and objectives of the organization. From these modules stem several project subcommittees; read more about these modules below.

In addition to these modules, the BIA is also committed to Beautification, with a goal to draw people to a core that is not only a well-developed centre of commercial activity, but also a well-planned, well-maintained and physically attractive area and living spaces. Beautification projects have included planting trees, garbage receptacles, bicycle racks, street name signs, interlocking sidewalk bricks, hanging flower pots, banner program, spring tulips, Christmas decor, tree lights, attractive benches and decorative pole banners and electrical upgrades.


Marketing and Communications

Our mandate is to promote UpTown Waterloo as a vibrant and active shopping, dining, entertainment and service area that provides variety and diversity. We pride ourselves on an outstanding festival and event list that finds something for everyone, to invite guests of all ages to UpTown Waterloo, including the Winterloo Festival, Kitchener-Waterloo Comedy Festival, Sun Life Financial UpTown Waterloo Jazz Festival and more; see our Annual Festivals and Events page for a full list.

Along with special events, a themed advertising campaign helps to keep UpTown Waterloo top of mind for customers and guests. Currently, UpTown Waterloo is advertising our #ChooseLocal campaign, which reminds guests that their support to local and small businesses is invaluable and essential to maintaining a vibrant and diverse core. The BIA coordinates print advertising in various local media, as well as on local radio and television stations, to share this message. UpTown Waterloo is active on social media as well, @uptownwaterloo on Twitter and Instagram, and on Facebook at Additionally, a business directory is produced every two years and delivered to local hotels, tourist and information centres and municipal buildings, to provide information about and promote the businesses of UpTown Waterloo. To view this directory online, visit the Business Directory page.

The Marketing Committee is always looking for creative and innovative people and we invite you to consider joining our team. If you work with a business in UpTown Waterloo and are interested in joining the Marketing Committee, please Contact Us.


Advocacy & Relationship Building

The Advocacy & Relationship Building module of the BIA’s Strategic Plan ensures continued dialogue and partnership between the BIA board, its members and the City of Waterloo. The BIA works on maintaining strong communication among its members, and provides various platforms to facilitate such communication. These have included Lunch and Learn sessions, Networking meetings, engagement sessions and general membership meetings.


City Planning & Economic Development

The BIA has a passion and vision for the UpTown core that has implications for the way UpTown is planned and economically developed. As the UpTown population grows and new developments move in, so do new residents. The BIA makes it a priority to understand how best to serve and support new residents, and how to enhance their experience in UpTown Waterloo. The City Planning & Economic Development module consults on the needs for infrastructure such as parking, bicycle-friendly zones, wayfinding, accessibility and other ways that make it easy to visit and spend time in UpTown Waterloo.


Governance and Finance

The Governance and Finance module oversees the BIA’s annual budgets and the adherence of policies and procedures within the BIA Board and office. Both the Board and BIA staff follow a Governance Guide, which outlines Human Resources processes, Code of Conduct, Purchasing Policy, Board & Committee Member Roles and Responsibilities, as well as the By-law and BIA’s Strategic Plan.