Who We Are
UpTown Waterloo BIA Staff
The UpTown Waterloo BIA has four staff members: an Executive Director, who reports to the Board of Directors; and a Marketing & Communications Liaison, Office & Program Coordinator and Events & Outreach Manager, who report to the Executive Director. Learn more about them below.
Tracy Van Kalsbeek
Tracy joined the UpTown Waterloo Business Improvement Area (BIA) as Executive Director in April 2018 after three and a half years as the Executive Director at the Stratford Perth Community Foundation. She has also been a project Manager for Manulife’s Philanthropy & Sponsorships team, Manager of Marketing & Communications at the Kitchener Waterloo Community Foundation (KWCF) and Program Manager for Junior Achievement. Tracy is an avid volunteer within the community. Her current positions include: Board Vice Chair at Chicopee Ski and Summer Resort, Chair of the Leadership & Nominations Committee at the YWCA, Council member of the Royal Highland Fusiliers, member of Oktoberfest’s Advisory Committee, member of the Uptown Vision Committee and Grant Committee member for KWCF.
Marketing & Communications Manager
Natalie came to the BIA in March 2014 from the Town of Milton, where she worked for three years in Marketing and Communications for both the Community Services and Engineering Services departments. Natalie graduated from Wilfrid Laurier University with a Bachelor of Arts in Journalism in 2010, and subsequently completed two magazine internships, as well as a variety of volunteer and freelance writing and blogging. Natalie lives in UpTown Waterloo and is passionate about her community.
Office & Program Coordinator
Kristy comes to us from DTK! With more than 15 years of retail experience, her background includes small business ownership, merchandising and management in Waterloo Region. With a love for community, events, makers and an entrepreneurial attitude, she created and hosts an annual night market in Kitchener. She is active in local sports and volunteering in the community.
Events & Outreach Manager
Ashley is excited to be living and working in UpTown Waterloo after working as a Project Manager for the Ministry of Tourism, Culture, and Sport. She completed her Master’s degree at the University of Waterloo in 2017 in Tourism Policy & Planning, and has enjoyed working in events, project management, and community development.