Brought to you by the Businesses of UpTown Waterloo

Waterluminate

UpTown Waterloo LED Tree Light Program

 

Introduction

In the fall of 2018, the City of Waterloo implemented new integrated LED lighting along King Street between the Public Square and Bridgeport Road which lights up the core area of UpTown Waterloo.

These lights can be programmed and timed to ‘light up’ UpTown in a broad spectrum of colours to celebrate holidays, festivals and help raise awareness for charities and special causes.

In addition to illuminations for annual holidays, internationally recognized signature dates and other significant occasions as determined by the City of Waterloo and the UpTown Business Improvement Association (BIA) will be considered on a case-by-case basis. Generally, special illuminations will be limited to 30 minutes at a pre-arranged time unless otherwise approved by the aforementioned entities.

 

Governance

The programming and consideration of special illumination requests of UpTown lighting will be governed by the UpTown Waterloo BIA in conjunction with the City of Waterloo. All special colour illumination requests are administered in accordance with this document.

 

Eligibility

As noted above, in addition to illuminations for annual holidays, internationally recognized signature dates, and other significant occasions in the UpTown Illumination Calendar (see below), special illumination requests from non-denominational, non-political registered charities or not for profit organizations will be considered on a case-by-case basis.

A nominal fee of $50 will be charged for each request. Requests for special illuminations should be significant and relevant to the City of Waterloo and/or a cause recognized widely nationally or internationally.

All requests will be evaluated based on the above-noted criteria as well as:

  • The nature of the cause;
  • History and background of the organization, cause or event; and
  • How the lighting will be used to benefit the cause or event.

Special colour illumination requests will not be considered for:

  • Advertising requests;
  • Personal occasions (e.g. birthdays, proposals, deaths); and,
  • Religious or political events or

 

Application Process

To apply for special illumination, please fill out the application form. All application forms must be signed by an authorized representative of the group/organization making the request.

In order for a special illumination request to be considered, it must be submitted to uptownwaterloobia@waterloo.ca. Applications for special illuminations must be received at least 30 days prior to the scheduled event.

Special illumination requests are considered on a case-by-case basis and are issued at the sole discretion of the City of Waterloo and UpTown Waterloo BIA. These requests are not subject to appeals or negotiation. In the event that a request is denied, this should not be interpreted that the City of Waterloo and UpTown Waterloo BIA do not find merit in the request or the importance of the special event/occasion.

All applicants will receive an emailed response stating whether or not the request has been approved within fifteen (15) days of receipt of the request. Details relating to the timing of the special illumination will be confirmed with the applicant at that time.

 

Calendar

Event Date Lighting Program
Valentine’s Day February 14 Pink/Red and white lighting.
St. Patrick’s Day Nearest Monday to March 17 Green and white lighting.
Earth Day April 22 Green and blue lighting.
National Indigenous Peoples Day June 21 Red, gold, blue and green lighting.
Pride Day June 24 Rainbow multi-coloured bands.
Canada Day July 1 Red and white lighting – Animated.
University/College Homecoming Week September (Dates to be confirmed each year. Alternating University of Waterloo, Wilfred Laurier and Conestoga College colours. All week.
Oktoberfest Early October Alternating fall colours.
Halloween October 31 Orange and white lighting.
Remembrance Day November 11 White black/purple and red lighting.
Holiday Season December 1st to 30th White and blue twinkle lighting and other festive colours as appropriate.
New Year’s Eve / New Year’s Day December 31 / January 1 Light show at midnight.

 

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