Brought to you by the Businesses of UpTown Waterloo

Uptown Waterloo Gets a New Identity

Earlier this year the Uptown Waterloo Business Improvement Area (BIA) embarked on a quest to update its 47-year-old brand.The BIA’s choice to rebrand coincided with decisions reached after an in-depth, strategic planning refresh last fall. “Under our new strategic...

Annual Waterloo Rib Fest is Back

To help round out your summer, Waterloo Rib Fest is back from September 6th to the 8th and bringing with them mouthwatering, barbecue ribs, craft beers and summer cocktails.Annually, Waterloo Rib Fest attracts 7,500 avid barbecue connoisseurs. Now in their fourth...

Welcome to Uptown’s Newest Beauty Bar

LUXE Nail Bar is opening its second location this weekend at 95 King Street South in Uptown Waterloo. The first LUXE, located at 125 Seabrook Drive in Kitchener, was established in February of 2018.“We are super excited to join Uptown’s business family,” shares LUXE...

Cheering on The Raptors in UpTown Waterloo

Raptor enthusiasts not wanting or able to travel to Toronto’s Maple Leaf Square now have the option to watch game five of the NBA Finals between the Toronto Raptors and the Golden State Warriors on June 10th in Uptown Waterloo.Being dubbed “WE THE NORTH Square,” fans...

Kicking Off Summer Solstice in UpTown Waterloo

The seventh annual Solstice Sampling event will be held from 4:00 – 10:00 p.m. in Uptown Waterloo on Saturday, June 15, 2019. Hosted by the UpTown Waterloo Business Improvement Area (BIA) and the City of Waterloo, the popular evening is continuing with the same...

Beating the Winter Blues in Uptown Waterloo

The results are in and the winners announced! Close to 500 people braved the cold this past Saturday for the UpTown Waterloo Business Improvement Area’s (BIA) 8th annual Chili Cook-off and inaugural Mac ‘N’ Cheese Challenge.The “comfort food crawl” was held at two...

Beat the Winter Blues at Winterloo Food Crawl

Nothing helps to beat those winter blues like comfort food! The public is invited to attend the UpTown Waterloo Business Improvement Area’s (BIA) 8th annual Chili Cook-off and, new this year, inaugural Mac ‘N’ Cheese Challenge on Saturday, January 26th.The events run...

Kicking off the Holidays in UpTown Waterloo

Kick off your holiday shopping by visiting UpTown Waterloo’s unique and diverse businesses during the annual UpTown Waterloo Holiday Marketplace – Friday, November 30th – Sunday, December 2nd. “Folks are invited to take advantage of special promotions being offered by...

Uptown Waterloo LED Lighting – WATERLUMINATE

As part of the new Uptown Waterloo streetscape and to assist with the costly upkeep and maintenance of old, seasonal lights, LED lighting structures have been erected around trees along King Street. At present they run North from Waterloo Public Square to Bridgeport...

Intention Setting with Moksha Yoga Waterloo

After April’s surprise ice storm, Moksha Yoga in Waterloo sustained heavy water damage and had to close for repairs and renovations. Instead of allowing the closure to dampen her spirits, owner Ashley Keefe chose to remain positive. “We’re trying to make the best of...

New Executive Director for BIA

The UpTown Waterloo Business Improvement Area (BIA) announces the hiring of a new Executive Director for the organization. “On behalf of the Board, I am pleased to announce that we have hired Tracy Van Kalsbeek to fill the role of Executive Director,” said Jeff...
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