Hand in Hand Program for Uptown Waterloo Businesses

The Hand in Hand program gives Uptown Waterloo businesses the opportunity to apply for a maximum of $300 to host events and promotions or $600 for sidewalk activations at their business. PLEASE NOTE: funding is available on a first-come, first-serve basis.

Working in closer partnership with businesses, the Uptown Waterloo BIA has a more direct hand in helping each business flourish and benefit from attracting clientele into the core.

New for summer 2022: Sidewalk Activation Program

Special Hand in Hand funding of up to $600 will be available from June to September 2022 for businesses who want to enhance their storefronts or patios along a public sidewalk, with the objective of adding visual interest and vibrancy to the Uptown streetscape. The following are examples of items that can be submitted for reimbursement:

  • Bistro tables
  • Benches
  • Planters
  • Outdoor racks
  • Outdoor lighting
  • Sandwich boards
  • Decorations

The Hand in Hand program is available for Uptown Waterloo businesses only. After applying for Hand in Hand, your business will be notified of approval.

Please note that funding will be processed once you provide receipts of expenses within 30 days of your event/activation. Once receipts are submitted, it may take up to 4 weeks to receive a reimbursement.


To apply for funding, please fill out the following form:


  • The Hand in Hand program is available for Uptown Waterloo BIA businesses only.
  • To be eligible for funding, events/activations must be open to the public and may not be used for personal gain. 
  • Hand in Hand cheques must be made out to the name of the business.
  • The Uptown Waterloo BIA does not share the ideas or opinions expressed by the business or performer of your event.
  • It is the responsibility of each business to organize and execute the proposal. The sole mandate of the Hand in Hand Program is to subsidize the financial cost for the event or activation.
  • Businesses must submit their proposal before the event to be considered.
  • When submitting Hand in Hand applications please allow 1-2 weeks for approval.
  • To receive funding, receipts or proof of expenses must be sent to uptownwaterloobia@waterloo.ca