Brought to you by the Businesses of UpTown Waterloo

Spotlight Waterloo

Spotlight Waterloo is a community development funding program, created by the UpTown Waterloo Business Improvement Area (BIA) to encourage and support organizers in bringing vibrant and diverse events to UpTown Waterloo!

Spotlight Waterloo encourages events that build a positive and collaborative environment that supports existing business in the UpTown core.

Organizers must match 50% of project expenses and may receive up to $5000 for Spotlight Waterloo approved events. BIA funds will be given in two increments, half of the approved amount prior to the event, and the last half once final receipts and reports have been provided.

The deadline to apply for funding for 2019 events is Monday, December 31, 2018.


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