Come on Up and enjoy the
Enter a season of wonder!
Tree Lighting Ceremony, Holiday Pop-up Market, Winter Art Walk, PLUS special events, activities, and promotions at Uptown businesses!
Over 475 businesses
from fitness to financial, health to hair, art to advertising and more at your fingertips.
e‑newsletter and discover what's happening Uptown.
Welcome to Uptown Waterloo!
We’re so pleased to have you visit!
From our fantastic Festivals and programming in Waterloo Public Square to the over 475 amazing businesses including 90+ unique shops, award winning architecture, live music venues, vibrant night life, a diverse food scene with everything from cafés and bakeries, to casual and critically acclaimed fine dining with summer patios to enjoy a view of everything Uptown has to offer – we have something fabulous for everyone.
There’s an exciting vibe in Uptown that you need to experience! Our new streetscape – complete with segregated bike lanes, sidewalks, benches and thematic LED lighting with two hours of free parking – is unlike any other city core around and augments our active, urban ambiance and lifestyle.
We encourage you to re-discover Uptown Waterloo. Thank you for making your community a priority and being a #chooselocal hero!
Your friends at the Uptown Waterloo BIA