Welcome to UpTown Waterloo.
We’re so pleased to have you visit! From our fantastic Festivals and programming in Waterloo Public Square to the over 475 amazing businesses including 90+ unique shops, award winning architecture, live music venues, vibrant night life, a diverse food scene with everything from cafés and bakeries, to casual and critically acclaimed fine dining with summer patios to enjoy a view of everything UpTown has to offer – we have something fabulous for everyone.
There’s an exciting vibe in UpTown that you need to experience! Our new streetscape – complete with segregated bike lanes, sidewalks, benches and thematic LED lighting with two hours of free parking – is unlike any other city core around and augments our active, urban ambiance and lifestyle.
We encourage you to re-discover UpTown Waterloo. Thank you for making your community a priority and being a #chooselocal hero!Your friends at the UpTown Waterloo BIA