Come Back Up COVID-19 Relief Fund for Uptown Waterloo Businesses

The COVID-19 pandemic and resulting directions from Federal and Provincial governments forced the closure of non-essential businesses. With much uncertainty regarding reopening businesses and the future climate of business in general, the BIA has created a post COVID-19 funding program – similar to our Hand in Hand program.

How it Works:

Once ALL Uptown businesses are permitted to reopen, interested ones will be able to apply for “Come Back Up” funding for items and initiatives such as:

• Costs associated to increased cleaning and sanitation procedures e.g. hand washing stations, hand sanitizer, PPE, cleaning supplies etc. related to Government and Public Health recommendations
• Costs associated with creating and managing online sales e.g. e-commerce platform – related to changes made because of the pandemic
• Marketing and advertising costs to promote/share changes made to their business because of the pandemic
• Capital expenditures related to air quality improvements or social distancing requirements
• Training for staff related to changes made to their business because of the pandemic
• Other expenditures related to changes made because of the pandemic as approved by the BIA

Of note: payroll, rent, utilities and other similar operational costs do not qualify for this program.

Please check back on this page later in January 2021 for a new round of funding to become available. 

You Can Help!

Purchase a branded Uptown tote or toque to contribute to the Come Back Up fund – shop here.