Come Back Up COVID-19 Relief Fund for Uptown Waterloo Businesses

The COVID-19 pandemic and resulting directions from Federal and Provincial governments forced the closure of non-essential businesses. With much uncertainty regarding reopening businesses and the future climate of business in general, the BIA has created a post COVID-19 funding program – similar to our Hand in Hand program.

How it Works:

When funding becomes available, there will be an application on this page. Uptown businesses can apply for funding to cover items and initiatives such as:

  • Costs associated to increased cleaning and sanitation procedures e.g. hand washing stations, hand sanitizer, PPE, cleaning supplies etc. related to Government and Public Health recommendations
  • Costs associated with creating and managing online sales e.g. e-commerce platform – related to changes made because of the pandemic
  • Marketing and advertising costs to promote/share changes made to their business because of the pandemic
  • Capital expenditures related to air quality improvements or social distancing requirements
  • Training for staff related to changes made to their business because of the pandemic
  • Other expenditures related to changes made because of the pandemic as approved by the BIA

Of note: payroll, rent, utilities and other similar operational costs do not qualify for this program. If you received funding in 2020, the 2021 funding cannot be applied to the same expense. 

2021 Come Back Up Funding Application now closed.

You Can Help!

Purchase a branded Uptown tote or toque to contribute to the Come Back Up fund – shop here

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