Strategic Plan
The Board and staff of the Uptown Waterloo BIA have worked together to update the organization’s strategic plan. This detailed effort was used to set priorities, focus energy and resources, strengthen operations, ensure that employees, members, volunteers and stakeholders are working toward common goals, establish agreement around intended outcomes and assess and adjust the BIA’s direction in response to a changing environment.
The Uptown Waterloo BIA’s 2022-2025 strategic plan will help shape and guide our organization including who we serve, what we do, why we do it and the actions needed to measure success – all with an eye to the future.