Jeff Alpaugh Custom Grand Opening

Jeff Alpaugh Custom The World’s Most Dangerous Dress Shirts is opening a second store in Waterloo ON, with the Grand Opening on February 15th at 5-7pm
Jeff Alpaugh Custom based in Fredericton, New Brunswick is best known for producing outlandish dress shirts and their assertive pitch in The Dragons’ Den. The world of custom fitting shirts is a veritable sea of simply whites and navy blues. JAC’s unique approach to design shirts lets you design every part of your clothing no matter how complex to truly allow you to express yourself. “We aren’t just making shirts, we are making self-expression” says Jeff Alpaugh, a former Wilfrid Laurier student.

The company opened January of 2016 and is turning heads in Fredericton. Their bold branding, combined with Jeff’s unique background in both the fashion industry and the Canadian Armed Forces as an infantry soldier, allows them to open a new space in the clothing industry. Their men’s shirts show that you can be both fashion forward and masculine. Their line of custom fitted women’s dress shirts will fill a huge deficit in the North American marketplace.

The founders and Emilee Alpaugh, who successfully pitched their business on Dragons’ Den two years ago and found notoriety are investing big in their new Waterloo store. They believe the KW area is the perfect fit for their cutting edge retail and will be planting deeper roots within the community while also expanding outward. JAC has received a great deal of traction with the tech community and has numerous clients in both Silicon Valley and Waterloo. JAC hopes to continue to infuse the brand with the tech community by planting its second store in Canada’s Silicon Valley.

The new store is located at 120 King St S, the former location of Andie’s clothing. They have completely evolved the space into a new state-of-the-art clothier
Jeff Alpaugh Customs crafts and sells custom dress shirts, socks, suits, sport coats, jackets and fashion accessories for both men and women along with one of a kind dog collars